How generic templates work
A generic template supplies a starting layout that is often expected to support broad rearrangement. Heavy customisation can weaken the original visual system or produce inconsistent results.
How theme-based delivery works
A theme provides a complete visual direction with coordinated typography, layouts, supported sections and responsive behavior. Customers customise the content and settings intended for that theme.
Consistency versus unrestricted editing
Theme-specific controls intentionally protect the design system. This provides less arbitrary rearrangement, but helps each published site retain the quality and coherence of the chosen direction.
Which approach suits agencies
Agencies delivering focused business websites often benefit from complete themes, controlled customer permissions and a repeatable publishing workflow. Highly custom application projects may still require custom development.