When a landing page works
Use a focused landing page for a specific campaign, offer or audience when one conversion action should dominate the experience.
When a full website works
Use a complete website when visitors need services, background, proof, frequently asked questions and contact information before deciding.
Single-page websites can bridge the gap
A structured single-page business website can combine navigation, services, gallery, testimonials and contact while remaining focused and easy to maintain.
Measure the outcome
Choose a clear enquiry goal, connect analytics with consent where required and improve the content using actual visitor and enquiry patterns.